Dance Parade, Inc. is a 501(c)3 non-profit run by a community of dancers that are actively expanding our reach to other cities. Our mission is to promote and present as many forms as dance as possible which reflects our values: Inclusion, Cultural Equity and Diversity. If you are interested in sharing our mission to inspire all forms of dance and are experienced in large scale public event production, we invite you to bring Dance Parade to your city as a licensee.

Since 2007 Dance Parade Inc has worked with professional producers, dance makers and designers to create intellectual property and accumulate logistical knowhow that we are making available to licensees and offer two options for licensing its brand. A starter package (Silver) that enables an affiliate to learn how to market and produce a Dance Parade using our branding on their own website with an Eventbrite payment system. A second package (Gold) adds significant value to the Silver package, including a fully functional website, creative design assistance, emails and consulting hours.

Option 1:  Silver “Learn & Make Parade” Package $500/yr

  • Affiliate may operate under existing Limited Liability or Non-Profit Corporation with this license for a maximum of 3 years.
  • Dance Parade Trademarked Brand License for one year, 8 page Style Guide, Logos and Branding Guidelines. A detailed “How To” guide including Business Plan with goals, tasks and timelines for detailed Marketing, Outreach and Production activities.
  • Rights to collect registration fees from parade groups. Affiliate may use own website with Eventbrite to process registration fees
  • Rights to raise sponsorship income. All sponsorship raised by affiliate to be retained by affiliate.
  • Sponsorship materials including sponsorship sales kit with sponsorship packages, one-sheet, flyers, price points and sample sponsorship agreements.
  • Rights to raise money with grant agreements. Dance Parade New York will serve as a fiscal sponsor so that affiliate can write grants by legally using our New York State 501(c) non-profit status.
  • 10 consulting hours per year by Dance Parade New York’s Executive Director


Option 2: Gold "Professional" Package: $5,000/yr

All of the above from the Silver Package and:

  • A local (ie branded website, including:
    • Web development to create Affiliate website similar to Dance Parade New York
    • Automated registration and payment feature for dance participants
    • WordPress system allowing for non-technical staff to update website pages, including picture gallery, press, additional sponsors. etc.
  • Initial setup of Quickbooks accounting system and 5 hours of financial assistance
  • 10 hours of Consultant services for Affiliate grant writing and donor development
  • 10 hours of Consultant Services provided by Creative Services including social media
  • 20 hours of Consultant Services by Dance Parade New York’s Executive Director

With either option, our team is committed to helping you be successful to light up your city with dance!

Contacta to inquire further or apply for a franchise agreement.